Crawl
Firecrawl
Full-site crawls and page extraction, including rendered content.
Feature
Take a competitor's cluster apart and build the one that beats it
Their plan, taken apart · Runs in Claude Code
What it does
Scrape a rival's money pages, map the supporting articles around them, and read the internal linking that holds the cluster together. The output is not a report about them but a plan for you: the keywords they rank for and you do not, the gaps in their coverage, and the articles to write in the order that closes the distance fastest.
$ /cluster-analysis --url competitor.com/guide
1 money page · 22 supporting articles · link map
9 keywords they hold that you have no page for
§ Scope
4 Skills involved
2 Specialist agents
3 Data sources read
§ Limits
What this does not do
Stated plainly, so you do not find out later
Everything here is read from public pages and third-party indexes. There is no access to a competitor's Search Console or Analytics, so any traffic figure attributed to them is a DataForSEO estimate and is labelled as one wherever it appears.
§ Skills
4 of them
The commands behind it
Each one is a single command against real data. They compose: the output of one is the input of the next.
Take apart a competitor's topic cluster
See how a rival covers a topic — money page, supporting articles, internal links — and get a plan that beats it.
You get back A content plan built against theirs.
Search a site's text
Find where a topic is already covered before writing about it again.
You get back Matching passages, with context.
See who the AIs cite instead of you
Find the competitors AI engines name for your topic, and what their pages do that yours does not.
You get back Competitors, their articles, and your gaps.
Look up a live results page
See the real Google results for a query right now, including which features are showing.
You get back Live organic results and SERP features.
§ Agents
2 on it
Who does the work
An agent holds a role rather than a command: it decides which skills to call, in what order, and what the results mean together.
§ Sources
SERP data
DataForSEO
Keyword volumes, competitor rankings and SERP features.
SERP data
Serper
Live SERP lookups when a check has to be current rather than cached.
§ Elsewhere
The rest of what it does
AI Visibility Cited by ChatGPT, or not Backlink Analysis Who links to you, who hurts Rankings & Search Console Your real positions, read properly Technical Site Audit What is quietly broken Keyword & Topic Research What to write next, and why Content Production Brief to published, with images Client Reporting The monthly deck, written